Pleasure Island Family Theme Park was a theme park in Cleethorpes, North East Lincolnshire, England. It was commonly known as Pleasure Island. The park opened on 27 May 1993. It was originally a subsidiary of Flamingo Land Ltd. Pleasure Island became independent of Flamingo Land in May 2010 and was owned and operated by DewarSavile Enterprises Ltd until closing at the end of the 2016 season.